As a business, you can support the Armed Forces community and the Covenant by:

Mitigating the impacts of Service life on your customers from the Armed Forces community
You might provide goods or services to:

Currently serving Regular or Reserve members of the UK Armed Forces
Family members of someone serving, or formerly serving, in the UK Armed Forces
Bereaved family members of someone who died on service in the UK Armed Forces
Service leavers and former members (‘veterans’) of the UK Armed Forces
Some of these customers might face disadvantages compared to the general population, arising from Service life, such as being ineligible for certain products due to a requirement to serve overseas. You might be able to mitigate some of these disadvantages. There might also be opportunities for you to offer special provision to those who have sacrificed the most, such as the injured and the bereaved.

Employing members of the Armed Forces community
You might employ:

Currently serving Reserve members of the UK Armed Forces
Family members of someone serving, or formerly serving, in the UK Armed Forces
Bereaved family members of someone who died on service in the UK Armed Forces
Service leavers and Veterans of the UK Armed Forces
You can be a Forces friendly employer of members of the Armed Forces community, receive awards that recognise your commitment to the Covenant, and get help and advice. Follow the link below to find out more about employing members of the Armed Forces community.